Bri Wood lived in Ore Grande, CA. A town with 7,000 people and a high school class of 27. With little to do in the area, she found refuge and DesertFox Airsoft field (yes the field Jet Del Castille owned). She joined a team with 50 members called Wolf Corps.
There she met three friends. Eventually we left the team calling ourselves Team Mutiny. The first thing we wanted was custom team patches and shirts. We searched far and wide but couldn't find anything they could afford. |
Bri was working at Subway to pay for college. She painted her airsoft gun with hand cut stencils and spray paint. This lead to her buying her first piece of equipment with her meager savings to make her own stencils.
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The first year was rough but she managed to quit subway. She was earning less than five dollars an hour painting guns because preparing a gun and spraying it with several layers of color and stencils was beyond time consuming.
She just worked 12 hours a day to make ends meet! Bri moved to Las Vegas and started working in a garage in temperatures averaging over 100 degrees. The key solution vinyl patches solved was the ability for customers to upload an image and checkout online - no file conversion or setup fees needed. No minimum order. |
When we created the site called Mutiny Shop selling patches Mutiny which we marketed on Facebook with lots of giveaways and advertising. Almost overnight the income quadrupled.
Over the next seven years Mutiny Shop expanded to more products: the tactical hat, tee and hoodie, which have generic soft velcro panels for patch decoration and camo painting stencils. Sometimes we had more orders than we could handle but eventually we got everything down to a science. Turnaround time now averages at 2-5 days and emails are responded to within 24 hours.. |